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Marketing Specialist Certificate Program

Specialize in the Dynamic World of Marketing!

As the School of Business, Department of Management at Ibn Haldun University, we are proud to offer our esteemed students the "Marketing Specialist Certificate Program," one of two pioneering certificate programs designed to meet the rapidly evolving needs of the business world.

In the digitalized world, marketing dynamics are constantly changing and evolving. In this rapidly shifting environment, there is a growing need for specialized professionals who are proficient in current marketing strategies. The "Marketing Specialist Certificate Program" offers an excellent opportunity for all Ibn Haldun University students who aim for a career in marketing or wish to deepen their existing marketing knowledge. This program will enable you to develop a comprehensive understanding of modern marketing strategies, in-depth analysis of consumer behavior, and the effective use of digital marketing tools.

This program has been meticulously prepared to enable our students to acquire up-to-date and practical knowledge and skills that will make a difference in their career paths. The best part is that students from all departments of Ibn Haldun University, without any departmental or GPA restrictions, can earn this certificate by successfully completing the relevant courses. In line with our mission to cultivate competent professionals for the future, we invite you to embark on this exciting learning journey!

Program Structure and Content:

To successfully complete the "Marketing Specialist Certificate Program" and earn the certificate, you must take a total of 5 courses. Of these, 1 is compulsory, and 4 are elective.

Compulsory Course:

  • Marketing Management

Elective Courses (4 of the following courses must be selected):

  • Consumer Behaviour
  • Social Media Marketing Strategy
  • Advertising
  • Global Marketing
  • Strategic Brand Management & Social Media
  • Marketing Communication
  • Marketing Analytics

Master the dynamics of the marketing world, add value to brands, and earn your certificate by completing these courses to become a sought-after specialist in the industry!